“blackmeans” was launched in the season of 2008 A/W as leather brand.
blackmeans establishes the concept of values latitude and creating new form of perception
within the frame work of Japanese hardcore Punk/ post-anarchism.
It's about an aesthetic tinged with a bit of the barbaric and avant-gardism.
The conjunction of various inspirations is an integral element of their design.

Along with being among the members to incorporate elements and the other influences of hard-core punk, tribal, motorcycles and high fashion,
there were often overt freestyle elements in their collection.

Essential design elements include the adoption of the folksy elements of tribal garbs.
Amongst the more unusual elements of the style is the use of historical ethnic cloth cutting principle and reinterpreting these in,
for instance, radical silhouette to the coat and jackets.
Use of the multicultural elements makes the overall effect of their design more shocking.

The hand-done innovative techniques especially on leather jackets are now responsible for Japanese craft-man ship
and the reputation of the Japanese fashion.

2008年秋冬シーズンより、レザーブランド「ブラックミーンズ（blackmeans）」として活動を開始。
ブランドのルーツでもあるJapanese Hardcore Punkの視点から、
既成概念にとらわれることのないファッションやスタイルを創造・提案していくことをコンセプトとし、
自分たちの中に存在するパンク、モーターサイクル、民族、ハードコア、モードといったあらゆる要素を単に統合させるだけでなく、
日本人が持つ独自性、パンクやハードコアに由来する攻撃性、今を生きる人としての前衛性を意識した物づくりを追求していく。